Greenpeace - Dove - Ladies Room
Ladies Room is a so called, web 2.0 website, for women. Usually in such business model, the site should attract traffic to sell advertising. The usual clients are famous brands like L'Oreal, Avon, Yves Rocher, etc etc.
But today on ladies room there is on the home page a video of Greenpeace to criticize the production of Palm Oil which destroys Indonesian forests. And Dove is mentioned as "the" brand using palm oil in their products.
Well, it's very courageous, or silly, or calculated from the side of Ladies Room. If I am Dove, or any other cosmetic brand for women, knowing this, I would never place advertising on a site which is ready to publish a video which clearly gives a negative about a brand.
Also, I am sure Dove is not the only company to use palm oil in the world, so why Greenpeace choosed to focus on Dove ? A competitor of Dove financed it ? Strange, isn't it ?
